Hello,
My name is Kelly Huang
Welcome to my portfolio! I'm a fourth-year student majoring in Business Administration with a focus in Marketing at UC Berkeley, Haas School of Business. I have experience in product, digital, and brand marketing. Through my extracurricular involvements on campus and internship experiences, I have acquired skills in market research, marketing campaign management, leading teams, and project management.
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My passion for marketing has led me to work on a variety of exciting projects over the years. Click on one of the tabs below to learn more about my work experience and past projects!
Work Experience Overview
Garnered experiences ranging from corporate, startup, to small businesses
Henkel - SexyHair | June 2023 - August 2023
Sexy Hair is a professional hair care brand with solution driven products that help stylists and consumers around the world create their own unique expression of sexy. At SexyHair, I led the SWOT Analysis to identify the brand's current position in the beauty/haircare industry to ultimately find opportunities for growth to guide the brand's 2024 marketing strategy. I created customer personas of the brand's current consumers and future consumers to target next. I conducted market research within the Wellness Category utilizing Mintel to identify current trends in the beauty industry, created mood boards, and provided market justification data to guide new product development and product concept build.
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Must Love | December 2020 - June 2021
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Sundial Foods
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